Our Profile : :
Irene's Embroidery was formally & commercially established in 2004, the barong business of Mrs. Irene Badiola started around 15 years ago in the famous embroidery capital of the Philippines, Lumban Laguna.
As the main livelihood of the town, hand embroidery is popularized by "calado" an embroidery technique which will be found in every barong either in pina, cocoon or jusi fabric created by Irene's Embroidery-Barong De Calado.
Through the years, Irene's embroidery reaches its potential in the barong industry. Competed and won 2nd & 3rd placer in the 2004 Burdang Lumban Festival's Filipiniana Gown Competition amongst the barong establishments of the said town. Winning entries were even showcased in "Wow Philippines" in Intramuros Manila sometime in summer of 2005. And just recently (March 2009), in the 2009 ANILAG Festival Gown Competition in Laguna, Irene's Embroidery bagged the 3rd Place in the embroidery category defeating almost 30 entries from different parts of Laguna. In the same month also, the municipality of Lumban awarded a plaque of recognition to Irene's Embroidery for giving honor & pride to the town.
Known for the collections of Filipiniana gowns and barongs, Irene's Embroidery was invited by corporate clubs and organizations to do Fashion Shows held at the following venues: Hotel Intercontinnental Manila in 2004, Holiday Inn, Mimosa-Clarkfield Pampanga in 2005, Casino Filipino, Paranaque City, Manila in 2006, Baguio Country Club, Baguio City in 2007 and Edsa Shang-rila Hotel in 2008 respectively.
As the business expanded, Irene's Embroidery tapped corporate, business and bridal/wedding industries. Irene's Embroidery caters Pharmaceutical companies, accounting & law firms, hotels, foreign embassies, government & other private offices for their company uniform and formal attire.
Weddings, as the top priority of Irene's Embroidery for last 3 years, will continue to be the focus of attention and business expansion of the company in 2009. The company will be seen in all major wedding exhibitions, conventions & fairs in Manila.
Date Modified: 12:20:53 PM / Thu, Oct 28th, 2010